Privacy Policy
Effective Date: July 16, 2026
Welcome to Fierce Alpha (“we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit https://fiercealpha.com (the “Website”).
By using the Website, you agree to the practices described in this Privacy Policy.
Information We Collect
We collect only the information necessary to operate and improve the Website.
1. Analytics Information
We use Google Analytics to understand how visitors use our Website.
Google Analytics may collect information such as:
- Pages visited
- Time spent on the Website
- Browser type
- Device type
- Operating system
- General geographic location
- Referral source
- IP address (which may be anonymized depending on Google’s configuration)
This information is used solely to improve the Website and understand visitor behaviour.
We do not use analytics data to personally identify visitors.
2. Information You Provide
Contact Forms
If you contact us through a contact form, we collect the information you voluntarily provide, such as:
- Name
- Email address
- Message content
We use this information only to respond to your enquiry and provide customer support.
We do not sell or rent this information.
Comments
If you leave comments on articles, we may collect:
- Your name or chosen display name
- Email address (if requested)
- Website (optional)
- Your comment
- Your IP address and browser information to assist with spam detection and website security
Comments are publicly visible once approved.
Cookies
The Website uses cookies and similar technologies to improve your browsing experience and understand how the Website is used.
Cookies may include:
- Essential cookies required for the Website to function
- Analytics cookies used by Google Analytics
- Preference cookies that remember your settings
Cookie Consent
If you are visiting from a region where consent is required by law, you will be presented with a cookie consent banner when you first visit the Website.
Analytics cookies are only placed after you have given your consent, where required by applicable law.
You can change or withdraw your cookie preferences at any time through the cookie settings available on the Website, where supported by your consent management platform.
You can also control cookies through your web browser settings.
Affiliate Links
Some pages on this Website contain affiliate links.
This means we may receive a commission if you purchase products or services through those links, at no additional cost to you.
We only recommend products, services, or resources that we believe may provide value to our readers.
Affiliate partners may use their own cookies or tracking technologies once you visit their websites. We encourage you to review the privacy policies of those third-party websites.
Third-Party Services
We use trusted third-party providers to operate parts of the Website.
These may include:
- Google Analytics
- Website hosting providers
- Spam protection services
- Affiliate networks
These providers may process information on our behalf or according to their own privacy policies.
How We Use Information
We use collected information to:
- Operate and maintain the Website
- Respond to enquiries
- Improve our content
- Analyse Website traffic
- Prevent spam and abuse
- Maintain Website security
- Comply with legal obligations
Data Sharing
We do not sell your personal information.
We may share information only:
- With trusted service providers who help operate the Website
- When required by law
- To protect our legal rights
- In connection with a business transfer, merger, or sale
Data Retention
We retain information only for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law.
Comments may remain published indefinitely unless removed.
Contact form submissions may be retained to provide support and maintain business records.
Your Rights
Depending on your location, including under the UK GDPR and EU GDPR, you may have rights to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your information
- Restrict processing
- Object to processing
- Request a copy of your personal information
- Withdraw consent where processing is based on consent
To exercise these rights, please contact us using the contact page on the Website.
Children’s Privacy
The Website is intended for a general audience and is not directed toward children under the age of 13.
We do not knowingly collect personal information from children.
Security
We take reasonable technical and organisational measures to protect information collected through the Website.
However, no method of electronic storage or internet transmission can be guaranteed to be completely secure.
External Websites
The Website contains links to third-party websites.
We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing any personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Changes will be posted on this page with an updated Effective Date. Continued use of the Website after changes are posted constitutes acceptance of the revised Privacy Policy.
Contact
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us using the contact form available on https://fiercealpha.com.
Thank you for visiting Fierce Alpha.